ABOUT MARKETING COURSES:
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Prepare for employment and further education in careers related to the promotion and sale of products and services
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Learn concepts and develop skills for career success
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Develop leadership skills through activities of DECA
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Qualify for dual enrollment through Thomas Nelson Community College
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Virtual Enterprise and Cooperative Education teaching methods may be used in Advanced Marketing, Advanced Fashion Marketing, or Marketing Management classes
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DISTRUBUTIVE EDUCATION CLUBS OF AMERICA (DECA)
Student Organization
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FUNDAMENTALS OF MARKETING (Grades 10-12)
Non-Cooperative Education
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Acquire an understanding of marketing and its importance
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Prepare for entry-level marketing employment
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Develop social, economic, mathematical, marketing, job search, and occupational decision-making competencies for employment in retail, wholesale, or service businesses
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Combine classroom instruction and a minimum of 90 hours of occupational experiences
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GENERAL MARKETING (Grades 11-12)
Cooperative Education Required
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Students may earn 2 credits with work experience completion
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Industry certification testing offered; courses may be used for SOL verified credit when student passes industry test
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Study the functions in the marketing of goods and services
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Develop the competencies for successful marketing employment
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Develop social and economic competencies in conjunction with marketing competencies
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Combine classroom instruction and a minimum of 396 hours of continuous, supervised on-the-job training when participating in cooperative education
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ADVANCED MARKETING (Grade 12 only)
Cooperative Education
Required
Prerequisite: General Marketing
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Students may earn 2 credits with work experience completion
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Industry certification testing offered; course may be used for SOL verified credit when student passes industry test
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Acquire knowledge of the marketing functions and supervisory responsibilities for those functions
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Prepare for supervisory employment and advancement to other management positions
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Develop advanced marketing marketing competencies in professional selling, planning, mathematics, purchasing, physical distribution, advertising, and visual merchandising
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Develop economic and social competencies related to the supervision of employees
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Combine classroom instruction and a minimum of 396 hours of continuous supervised on-the-job training throughout the school year when participating in cooperative education
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Dual Credit opportunity with TNCC
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FASHION MARKETING COOPERATIVE EDUCATION (Grades 11-12)
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Students may earn 2 credits with work experience completion
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Industry certification testing offered; course may be used for SOL verified credit when student passes industry test
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Develop marketing competencies for employment in fashion merchandising
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Develop marketing competencies applied to the apparel and accessories industries
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Develop competencies unique to fashion merchandising
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Combine classroom instruction and a minimum of 396 hours of continuous supervised on-the-job training
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FASHION MARKETING I (Grades 11-12)
Optional Cooperative Education
for Additional Class Credit
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Develop marketing competencies for employment in fashion merchandising
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Develop marketing competencies applied to the apparel and accessories industries
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Develop competencies unique to fashion merchandising
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ADVANCED FASHION MARKETING II (Grade 12 only)
Cooperative Education Required
Prerequisite: General Marketing or
Fashion Marketing I
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Students may earn 2 credits with work experience completion
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Industry certification testing offered; course may be used for SOL verified credit when student passes industry test
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Gain knowledge of the apparel and accessories industry
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Develop skills for supervisory employment in apparel businesses
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Develop advanced skills applied to the apparel and accessories industry in the areas of professional selling, merchandising, marketing research, product/service technologies, marketing mathematics, and supervision
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